[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zh4a.sk\/podnikanie-a-urcity-plan\/#Article","mainEntityOfPage":"https:\/\/www.zh4a.sk\/podnikanie-a-urcity-plan\/","headline":"Podnikanie a ur\u010dit\u00fd pl\u00e1n","name":"Podnikanie a ur\u010dit\u00fd pl\u00e1n","description":"Ve\u013ea z n\u00e1s sa venuje podnikaniu alebo nad n\u00edm prinajmen\u0161om uva\u017eovalo. Je to samozrejme l\u00e1kav\u00e9 zar\u00e1ba\u0165 s\u00e1m na seba ale aj ve\u013emi n\u00e1ro\u010dn\u00e9. Predt\u00fdm...","datePublished":"2018-08-02","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.zh4a.sk\/author\/#Person","name":"","url":"https:\/\/www.zh4a.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0004469d2196026c4aaacbb56e80b8fe204b91e98e8d884732a12310e081011a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0004469d2196026c4aaacbb56e80b8fe204b91e98e8d884732a12310e081011a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zh4a.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zh4a.sk\/wp-content\/uploads\/img_a290210_w16484_t1534263315.jpg","url":"https:\/\/www.zh4a.sk\/wp-content\/uploads\/img_a290210_w16484_t1534263315.jpg","height":0,"width":0},"url":"https:\/\/www.zh4a.sk\/podnikanie-a-urcity-plan\/","wordCount":438,"articleBody":"Ve\u013ea z n\u00e1s sa venuje podnikaniu alebo nad n\u00edm prinajmen\u0161om uva\u017eovalo. Je to samozrejme l\u00e1kav\u00e9 zar\u00e1ba\u0165 s\u00e1m na seba ale aj ve\u013emi n\u00e1ro\u010dn\u00e9. Predt\u00fdm ako za\u010dneme mus\u00edme ma\u0165 pl\u00e1n. Je d\u00f4le\u017eit\u00e9 si ho vytvori\u0165 a nezanedb\u00e1va\u0165 to. Bez pl\u00e1nu sa m\u00f4\u017ee ve\u013emi r\u00fdchlo skon\u010di\u0165. Z\u00e1kladom podnikate\u013esk\u00e9ho pl\u00e1nu je ur\u010di\u0165 si cie\u013e podnikania. Teda \u010do chceme dosiahnu\u0165 a ako to chceme uskuto\u010dni\u0165. Nasleduj\u00fa r\u00f4zne anal\u00fdzy ako napr\u00edklad SWOT alebo STEP anal\u00fdza. Tieto presnej\u0161ie ur\u010dia na\u0161e siln\u00e9 a slab\u00e9 str\u00e1nky a taktie\u017e analyzuj\u00fa vonkaj\u0161ie prostredie. Vonkaj\u0161ie prostredie pre n\u00e1s prin\u00e1\u0161a tak mo\u017enosti ako aj hrozby. Je dobr\u00e9 vedie\u0165 \u010do n\u00e1s \u010dak\u00e1. SWOT anal\u00fdza je \u00faplne jednoduch\u00e1. Obsahuje \u0161tyri z\u00e1kladn\u00e9 zlo\u017eky a to siln\u00e9 str\u00e1nky, slab\u00e9 str\u00e1nky, pr\u00edle\u017eitosti a hrozby. Ide o jednoduch\u00e9 fakty. Nepotrebujeme podrobne rozobera\u0165 ka\u017ed\u00fd detail. Objekt\u00edvne pos\u00fa\u010fte situ\u00e1ciu va\u0161ej spolo\u010dnosti. STEP anal\u00fdza alebo PEST anal\u00fdza sa zameriava na politick\u00e9, ekonomick\u00e9, soci\u00e1lne a technologick\u00e9 faktory. Medzi politick\u00e9 patr\u00ed napr\u00edklad legislat\u00edva, pracovn\u00e9 pr\u00e1vo, da\u0148ov\u00e1 politika a in\u00e9. Medzi technologick\u00e9 v\u00fd\u0161ka v\u00fddajov na v\u00fdskum, podpora vl\u00e1dy v oblasti v\u00fdskumu. Ku ekonomick\u00fdm zara\u010fujeme trend HDP, \u00farokov\u00e1 miera, infl\u00e1cia. A ku soci\u00e1lnym \u017eivotn\u00fd \u0161t\u00fdl, \u00farove\u0148 vzdelania, \u017eivotn\u00e9 hodnoty. Ekonomick\u00e1 anal\u00fdza D\u00f4le\u017eitou s\u00fa\u010das\u0165ou je aj ekonomick\u00e1 anal\u00fdza. Mus\u00edme vedie\u0165 na\u0161e predpokladan\u00e9 v\u00fdnosy a n\u00e1klady. N\u00e1klady s\u00fa z\u00e1kladom na nastavenie cien na\u0161ich v\u00fdrobkov alebo vyprodukovan\u00fdch slu\u017eieb. Mus\u00edme zar\u00e1ta\u0165 energie, pren\u00e1jom a n\u00e1klady na suroviny a zamestnancov. L\u00ed\u0161ia sa v z\u00e1vislosti od toho \u010do vyr\u00e1bame. Podnikate\u013esk\u00fd pl\u00e1n by mal obsahova\u0165 aj charakteristiku spolo\u010dnosti a jej zamestnancov. Mus\u00ed obsahova\u0165 aj podrobn\u00fd opis produktu \u010di slu\u017eby. Obsahova\u0165 by mal aj n\u00e1\u0161 pl\u00e1n a marketingov\u00fa strat\u00e9giu. Mus\u00edme si premyslie\u0165 ak\u00fa strat\u00e9giu zvol\u00edme. Teda ide o to \u010di zn\u00ed\u017eime cenu a zv\u00fd\u0161ime objem produkcie alebo naopak zameriame sa na vysok\u00e9 ceny a n\u00edzku v\u00fdrobu kvalitnej\u0161\u00edch v\u00fdrobkov. Pred vstupom do podnikania by sme mali pozna\u0165 aj na\u0161u konkurenciu. R\u00e1ta\u0165 mus\u00edme s t\u00fdm, \u017ee po\u010das n\u00e1\u0161ho podnikania sa m\u00f4\u017ee objavi\u0165 aj \u00faplne nov\u00e1 konkurencia. Mus\u00edme by\u0165 pripraven\u00fd na v\u0161etko.                                                                                                                                                                                                                                                                                                                                                                                         4.6\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podnikanie a ur\u010dit\u00fd pl\u00e1n","item":"https:\/\/www.zh4a.sk\/podnikanie-a-urcity-plan\/#breadcrumbitem"}]}]